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E-commerce in Yemen and Barriers to Adoption Research Paper - 41800 Words
Economic Benefits of E-commerce in Yemen and Barriers to Adoption (Research Paper Sample) Content: Economic Benefits of E-commerce in Yemen and Barriers to Adoption(Students Name)(Course Title)(Name of University) (Date of Submission) Table of Contents TOC \o "1-3" \h \z \u HYPERLINK \l "_Toc374604377" CHAPTER I: INTRODUCTION PAGEREF _Toc374604377 \h 5 HYPERLINK \l "_Toc374604378" 1.0 Overview PAGEREF _Toc374604378 \h 5 HYPERLINK \l "_Toc374604379" 1.1 Background of the Study PAGEREF _Toc374604379 \h 5 HYPERLINK \l "_Toc374604380" 1.1.1 The Global Economy and E-Commerce PAGEREF _Toc374604380 \h 9e]\ HYPERLINK \l "_Toc374604381" 1.1.2 E-commerce as a Multifaceted Innovation PAGEREF _Toc374604381 \h 11 HYPERLINK \l "_Toc374604382" 1.1.3 Digital Divide and ICT in Developing Countries PAGEREF _Toc374604382 \h 15 HYPERLINK \l "_Toc374604383" 1.1.4 Population and Demography in Yemen PAGEREF _Toc374604383 \h 19 HYPERLINK \l "_Toc374604384" 1.1.5 Culture in Yemen PAGEREF _Toc374604384 \h 19 HYPERLI NK \l "_Toc374604385" 1.1.6 ICT Sector in Yemen PAGEREF _Toc374604385 \h 20 HYPERLINK \l "_Toc374604386" 1.1.7 Economy in Yemen PAGEREF _Toc374604386 \h 22 HYPERLINK \l "_Toc374604387" 1.2 Problem Statement PAGEREF _Toc374604387 \h 23 HYPERLINK \l "_Toc374604388" 1.3 Research Objectives PAGEREF _Toc374604388 \h 24 HYPERLINK \l "_Toc374604389" 1.4 Research Questions PAGEREF _Toc374604389 \h 24 HYPERLINK \l "_Toc374604390" 1.5 Significance of the Study PAGEREF _Toc374604390 \h 24 HYPERLINK \l "_Toc374604391" 1.6 Definition of Terms PAGEREF _Toc374604391 \h 26 HYPERLINK \l "_Toc374604392" 1.7 Organization of the Study PAGEREF _Toc374604392 \h 26 HYPERLINK \l "_Toc374604393" CHAPTER II: LITERATURE REVIEW PAGEREF _Toc374604393 \h 28 HYPERLINK \l "_Toc374604394" 2.1 Theoretical Overview PAGEREF _Toc374604394 \h 28 HYPERLINK \l "_Toc374604395" 2.1.1 Theory of Diffusion of Innovation PAGEREF _Toc37 4604395 \h 28 HYPERLINK \l "_Toc374604396" 2.1.2 Innovation Adoption Model PAGEREF _Toc374604396 \h 29 HYPERLINK \l "_Toc374604397" 2.1.3 Technology Acceptance Model PAGEREF _Toc374604397 \h 29 HYPERLINK \l "_Toc374604398" 2.1.4 Theory of Reasoned Action PAGEREF _Toc374604398 \h 31 HYPERLINK \l "_Toc374604399" 2.1.5 Theory of Planned Behavior PAGEREF _Toc374604399 \h 32 HYPERLINK \l "_Toc374604400" 2.1.6 Technology-organization-environment theory PAGEREF _Toc374604400 \h 33 HYPERLINK \l "_Toc374604401" 2.1.7 The resource based theory PAGEREF _Toc374604401 \h 34 HYPERLINK \l "_Toc374604402" 2.3 Types of e-commerce PAGEREF _Toc374604402 \h 35 HYPERLINK \l "_Toc374604403" 2.3.1 B2B PAGEREF _Toc374604403 \h 35 HYPERLINK \l "_Toc374604404" 2.3.2 B2C PAGEREF _Toc374604404 \h 37 HYPERLINK \l "_Toc374604405" 2.3.3 C2B PAGEREF _Toc374604405 \h 37 HYPERLINK \l "_Toc374604406" 2.3.4 C2C PAGEREF _ Toc374604406 \h 38 HYPERLINK \l "_Toc374604407" 2.3.5 B2G PAGEREF _Toc374604407 \h 38 HYPERLINK \l "_Toc374604408" 2.3.6 M-commerce PAGEREF _Toc374604408 \h 39 HYPERLINK \l "_Toc374604409" 2.4 Distinction between e-commerce and e-business PAGEREF _Toc374604409 \h 39 HYPERLINK \l "_Toc374604410" 2.5 Electronic Data Interchange (EDI) in e-commerce PAGEREF _Toc374604410 \h 40 HYPERLINK \l "_Toc374604411" 2.6 Relevance of the internet and ICT to e-commerce PAGEREF _Toc374604411 \h 41 HYPERLINK \l "_Toc374604412" 2.7 Benefits of E-commerce adoption PAGEREF _Toc374604412 \h 42 HYPERLINK \l "_Toc374604413" 2.8 E-Commerce and internet adoption models PAGEREF _Toc374604413 \h 45 HYPERLINK \l "_Toc374604414" 2.9 A review of Models of E-Commerce Implementation PAGEREF _Toc374604414 \h 50 HYPERLINK \l "_Toc374604415" 2.10 Barriers to the Adoption of E-Commerce PAGEREF _Toc374604415 \h 55 HYPERLINK \l "_Toc3746 04416" 2.10.1 Lack of awareness and knowledge on technology adoption PAGEREF _Toc374604416 \h 56 HYPERLINK \l "_Toc374604417" 2.10.2 Limited resources PAGEREF _Toc374604417 \h 57 HYPERLINK \l "_Toc374604418" 2.10.3 Resistance to change and reluctance to take risks PAGEREF _Toc374604418 \h 58 HYPERLINK \l "_Toc374604419" 2.10.4 Business characteristics PAGEREF _Toc374604419 \h 59 HYPERLINK \l "_Toc374604420" 2.10.5 Lack of readiness for new technology PAGEREF _Toc374604420 \h 60 HYPERLINK \l "_Toc374604421" 2.10.6 Lack of technology qualified personnel PAGEREF _Toc374604421 \h 61 HYPERLINK \l "_Toc374604422" 2.10.7Lack of top management support PAGEREF _Toc374604422 \h 62 HYPERLINK \l "_Toc374604423" 2.10.8 Time required in the implementation of e-commerce technologies PAGEREF _Toc374604423 \h 63 HYPERLINK \l "_Toc374604424" 2.10.9 Legal and security issues PAGEREF _Toc374604424 \h 63 HYPERLINK \l "_Toc3 74604425" 2.10.10 Lack of public infrastructure to support the adoption of e-commerce PAGEREF _Toc374604425 \h 64 HYPERLINK \l "_Toc374604426" 2.10.11 Lack of external resources and support PAGEREF _Toc374604426 \h 64 HYPERLINK \l "_Toc374604427" 2.10.12 Technological factors PAGEREF _Toc374604427 \h 65 HYPERLINK \l "_Toc374604428" 2.10.13 Language barriers PAGEREF _Toc374604428 \h 69 HYPERLINK \l "_Toc374604429" 2.10.14 Environmental factors PAGEREF _Toc374604429 \h 70 HYPERLINK \l "_Toc374604430" 2.10.15 Internal business priorities PAGEREF _Toc374604430 \h 72 HYPERLINK \l "_Toc374604431" 2.11 Policy Interventions for e-commerce adoption PAGEREF _Toc374604431 \h 73 HYPERLINK \l "_Toc374604432" 2.12 Online Shopping PAGEREF _Toc374604432 \h 74 HYPERLINK \l "_Toc374604433" 2.13 Empirical studies on online shopping PAGEREF _Toc374604433 \h 76 HYPERLINK \l "_Toc374604434" 2.13.1 Website factors PAGEREF _Toc374604434 \h 77 HYPERLINK \l "_Toc374604435" 2.13.2 The value of online shopping PAGEREF _Toc374604435 \h 79 HYPERLINK \l "_Toc374604436" 2.13.3 Information quality PAGEREF _Toc374604436 \h 82 HYPERLINK \l "_Toc374604437" 2.13.4 Trust in online system PAGEREF _Toc374604437 \h 83 HYPERLINK \l "_Toc374604438" 2.13.5 Service quality PAGEREF _Toc374604438 \h 85 HYPERLINK \l "_Toc374604439" 2.13.6 The effect of demographic factors PAGEREF _Toc374604439 \h 87 HYPERLINK \l "_Toc374604440" 2.13.7 Risk perceptions PAGEREF _Toc374604440 \h 89 HYPERLINK \l "_Toc374604441" 2.14 Theoretical model and research hypotheses PAGEREF _Toc374604441 \h 90 HYPERLINK \l "_Toc374604442" CHAPTER THREE: RESEARCH METHODOLOGY PAGEREF _Toc374604442 \h 96 HYPERLINK \l "_Toc374604443" 3.1. Introduction PAGEREF _Toc374604443 \h 96 HYPERLINK \l "_Toc374604444" 3.2 Research Philosophy and Methods PAGEREF _Toc374604444 \h 96 HYPERLINK \l "_Toc374604445" 3.3 Research Methods PAGEREF _Toc374604445 \h 98 HYPERLINK \l "_Toc374604446" 3.3.1 Mixed Research Approach PAGEREF _Toc374604446 \h 100 HYPERLINK \l "_Toc374604447" 3.4Research Population and Sampling PAGEREF _Toc374604447 \h 109 HYPERLINK \l "_Toc374604448" 3.4.1 Sampling for quantitative research PAGEREF _Toc374604448 \h 110 HYPERLINK \l "_Toc374604449" 3.4.2 Sampling for qualitative research PAGEREF _Toc374604449 \h 111 HYPERLINK \l "_Toc374604450" 3.5 Quantitative data collection - Survey method PAGEREF _Toc374604450 \h 112 HYPERLINK \l "_Toc374604451" 3.6 Qualitative data collection - Interviews PAGEREF _Toc374604451 \h 117 HYPERLINK \l "_Toc374604452" 3.7Pilot study PAGEREF _Toc374604452 \h 118 HYPERLINK \l "_Toc374604453" 3.8 Operationalization of variables PAGEREF _Toc374604453 \h 119 HYPERLINK \l "_Toc374604454" 3.9Quantitative data analysis PAGEREF _Toc 374604454 \h 122 HYPERLINK \l "_Toc374604455" 3.10 Validity in quantitative research PAGEREF _Toc374604455 \h 133 HYPERLINK \l "_Toc374604456" 3.11Reliability of the survey instrument PAGEREF _Toc374604456 \h 135 HYPERLINK \l "_Toc374604457" 3.12 Qualitative data analysis PAGEREF _Toc374604457 \h 136 HYPERLINK \l "_Toc374604458" 3.13Trustworthiness of qualitative research PAGEREF _Toc374604458 \h 138 HYPERLINK \l "_Toc374604459" 3.14 Research Ethics PAGEREF _Toc374604459 \h 141 HYPERLINK \l "_Toc374604460" References PAGEREF _Toc374604460 \h 144CHAPTER I: INTRODUCTION1.0 Overview In this introductory chapter, the background situates this research within literature by providing information on the multifaceted nature of e-commerce and its benefits to firms, its place in the global economy, and the impact of the digital divide on e-commerce in least developed countries. Furthermore, this section presents the research setting fo r the study by examining the demography, culture, economy, and ICT sector in Yemen. After presenting this background information, the next section discussed is the problem statement that identifies the gap in literature that warrants the examination of this research topic. This is followed by highlighting the research questions and aims of the research. Moreover, the significance of the study to theory and organizational practice is described. The next section of this chapter defines the terms that are used in this study followed by a presentation of the overall organization of the entire study.1.1 Background of the StudyE-commerce is defi... E-commerce in Yemen and Barriers to Adoption Research Paper - 41800 Words Economic Benefits of E-commerce in Yemen and Barriers to Adoption (Research Paper Sample) Content: Economic Benefits of E-commerce in Yemen and Barriers to Adoption(Students Name)(Course Title)(Name of University) (Date of Submission) Table of Contents TOC \o "1-3" \h \z \u HYPERLINK \l "_Toc374604377" CHAPTER I: INTRODUCTION PAGEREF _Toc374604377 \h 5 HYPERLINK \l "_Toc374604378" 1.0 Overview PAGEREF _Toc374604378 \h 5 HYPERLINK \l "_Toc374604379" 1.1 Background of the Study PAGEREF _Toc374604379 \h 5 HYPERLINK \l "_Toc374604380" 1.1.1 The Global Economy and E-Commerce PAGEREF _Toc374604380 \h 9e]\ HYPERLINK \l "_Toc374604381" 1.1.2 E-commerce as a Multifaceted Innovation PAGEREF _Toc374604381 \h 11 HYPERLINK \l "_Toc374604382" 1.1.3 Digital Divide and ICT in Developing Countries PAGEREF _Toc374604382 \h 15 HYPERLINK \l "_Toc374604383" 1.1.4 Population and Demography in Yemen PAGEREF _Toc374604383 \h 19 HYPERLINK \l "_Toc374604384" 1.1.5 Culture in Yemen PAGEREF _Toc374604384 \h 19 HYPERLI NK \l "_Toc374604385" 1.1.6 ICT Sector in Yemen PAGEREF _Toc374604385 \h 20 HYPERLINK \l "_Toc374604386" 1.1.7 Economy in Yemen PAGEREF _Toc374604386 \h 22 HYPERLINK \l "_Toc374604387" 1.2 Problem Statement PAGEREF _Toc374604387 \h 23 HYPERLINK \l "_Toc374604388" 1.3 Research Objectives PAGEREF _Toc374604388 \h 24 HYPERLINK \l "_Toc374604389" 1.4 Research Questions PAGEREF _Toc374604389 \h 24 HYPERLINK \l "_Toc374604390" 1.5 Significance of the Study PAGEREF _Toc374604390 \h 24 HYPERLINK \l "_Toc374604391" 1.6 Definition of Terms PAGEREF _Toc374604391 \h 26 HYPERLINK \l "_Toc374604392" 1.7 Organization of the Study PAGEREF _Toc374604392 \h 26 HYPERLINK \l "_Toc374604393" CHAPTER II: LITERATURE REVIEW PAGEREF _Toc374604393 \h 28 HYPERLINK \l "_Toc374604394" 2.1 Theoretical Overview PAGEREF _Toc374604394 \h 28 HYPERLINK \l "_Toc374604395" 2.1.1 Theory of Diffusion of Innovation PAGEREF _Toc37 4604395 \h 28 HYPERLINK \l "_Toc374604396" 2.1.2 Innovation Adoption Model PAGEREF _Toc374604396 \h 29 HYPERLINK \l "_Toc374604397" 2.1.3 Technology Acceptance Model PAGEREF _Toc374604397 \h 29 HYPERLINK \l "_Toc374604398" 2.1.4 Theory of Reasoned Action PAGEREF _Toc374604398 \h 31 HYPERLINK \l "_Toc374604399" 2.1.5 Theory of Planned Behavior PAGEREF _Toc374604399 \h 32 HYPERLINK \l "_Toc374604400" 2.1.6 Technology-organization-environment theory PAGEREF _Toc374604400 \h 33 HYPERLINK \l "_Toc374604401" 2.1.7 The resource based theory PAGEREF _Toc374604401 \h 34 HYPERLINK \l "_Toc374604402" 2.3 Types of e-commerce PAGEREF _Toc374604402 \h 35 HYPERLINK \l "_Toc374604403" 2.3.1 B2B PAGEREF _Toc374604403 \h 35 HYPERLINK \l "_Toc374604404" 2.3.2 B2C PAGEREF _Toc374604404 \h 37 HYPERLINK \l "_Toc374604405" 2.3.3 C2B PAGEREF _Toc374604405 \h 37 HYPERLINK \l "_Toc374604406" 2.3.4 C2C PAGEREF _ Toc374604406 \h 38 HYPERLINK \l "_Toc374604407" 2.3.5 B2G PAGEREF _Toc374604407 \h 38 HYPERLINK \l "_Toc374604408" 2.3.6 M-commerce PAGEREF _Toc374604408 \h 39 HYPERLINK \l "_Toc374604409" 2.4 Distinction between e-commerce and e-business PAGEREF _Toc374604409 \h 39 HYPERLINK \l "_Toc374604410" 2.5 Electronic Data Interchange (EDI) in e-commerce PAGEREF _Toc374604410 \h 40 HYPERLINK \l "_Toc374604411" 2.6 Relevance of the internet and ICT to e-commerce PAGEREF _Toc374604411 \h 41 HYPERLINK \l "_Toc374604412" 2.7 Benefits of E-commerce adoption PAGEREF _Toc374604412 \h 42 HYPERLINK \l "_Toc374604413" 2.8 E-Commerce and internet adoption models PAGEREF _Toc374604413 \h 45 HYPERLINK \l "_Toc374604414" 2.9 A review of Models of E-Commerce Implementation PAGEREF _Toc374604414 \h 50 HYPERLINK \l "_Toc374604415" 2.10 Barriers to the Adoption of E-Commerce PAGEREF _Toc374604415 \h 55 HYPERLINK \l "_Toc3746 04416" 2.10.1 Lack of awareness and knowledge on technology adoption PAGEREF _Toc374604416 \h 56 HYPERLINK \l "_Toc374604417" 2.10.2 Limited resources PAGEREF _Toc374604417 \h 57 HYPERLINK \l "_Toc374604418" 2.10.3 Resistance to change and reluctance to take risks PAGEREF _Toc374604418 \h 58 HYPERLINK \l "_Toc374604419" 2.10.4 Business characteristics PAGEREF _Toc374604419 \h 59 HYPERLINK \l "_Toc374604420" 2.10.5 Lack of readiness for new technology PAGEREF _Toc374604420 \h 60 HYPERLINK \l "_Toc374604421" 2.10.6 Lack of technology qualified personnel PAGEREF _Toc374604421 \h 61 HYPERLINK \l "_Toc374604422" 2.10.7Lack of top management support PAGEREF _Toc374604422 \h 62 HYPERLINK \l "_Toc374604423" 2.10.8 Time required in the implementation of e-commerce technologies PAGEREF _Toc374604423 \h 63 HYPERLINK \l "_Toc374604424" 2.10.9 Legal and security issues PAGEREF _Toc374604424 \h 63 HYPERLINK \l "_Toc3 74604425" 2.10.10 Lack of public infrastructure to support the adoption of e-commerce PAGEREF _Toc374604425 \h 64 HYPERLINK \l "_Toc374604426" 2.10.11 Lack of external resources and support PAGEREF _Toc374604426 \h 64 HYPERLINK \l "_Toc374604427" 2.10.12 Technological factors PAGEREF _Toc374604427 \h 65 HYPERLINK \l "_Toc374604428" 2.10.13 Language barriers PAGEREF _Toc374604428 \h 69 HYPERLINK \l "_Toc374604429" 2.10.14 Environmental factors PAGEREF _Toc374604429 \h 70 HYPERLINK \l "_Toc374604430" 2.10.15 Internal business priorities PAGEREF _Toc374604430 \h 72 HYPERLINK \l "_Toc374604431" 2.11 Policy Interventions for e-commerce adoption PAGEREF _Toc374604431 \h 73 HYPERLINK \l "_Toc374604432" 2.12 Online Shopping PAGEREF _Toc374604432 \h 74 HYPERLINK \l "_Toc374604433" 2.13 Empirical studies on online shopping PAGEREF _Toc374604433 \h 76 HYPERLINK \l "_Toc374604434" 2.13.1 Website factors PAGEREF _Toc374604434 \h 77 HYPERLINK \l "_Toc374604435" 2.13.2 The value of online shopping PAGEREF _Toc374604435 \h 79 HYPERLINK \l "_Toc374604436" 2.13.3 Information quality PAGEREF _Toc374604436 \h 82 HYPERLINK \l "_Toc374604437" 2.13.4 Trust in online system PAGEREF _Toc374604437 \h 83 HYPERLINK \l "_Toc374604438" 2.13.5 Service quality PAGEREF _Toc374604438 \h 85 HYPERLINK \l "_Toc374604439" 2.13.6 The effect of demographic factors PAGEREF _Toc374604439 \h 87 HYPERLINK \l "_Toc374604440" 2.13.7 Risk perceptions PAGEREF _Toc374604440 \h 89 HYPERLINK \l "_Toc374604441" 2.14 Theoretical model and research hypotheses PAGEREF _Toc374604441 \h 90 HYPERLINK \l "_Toc374604442" CHAPTER THREE: RESEARCH METHODOLOGY PAGEREF _Toc374604442 \h 96 HYPERLINK \l "_Toc374604443" 3.1. Introduction PAGEREF _Toc374604443 \h 96 HYPERLINK \l "_Toc374604444" 3.2 Research Philosophy and Methods PAGEREF _Toc374604444 \h 96 HYPERLINK \l "_Toc374604445" 3.3 Research Methods PAGEREF _Toc374604445 \h 98 HYPERLINK \l "_Toc374604446" 3.3.1 Mixed Research Approach PAGEREF _Toc374604446 \h 100 HYPERLINK \l "_Toc374604447" 3.4Research Population and Sampling PAGEREF _Toc374604447 \h 109 HYPERLINK \l "_Toc374604448" 3.4.1 Sampling for quantitative research PAGEREF _Toc374604448 \h 110 HYPERLINK \l "_Toc374604449" 3.4.2 Sampling for qualitative research PAGEREF _Toc374604449 \h 111 HYPERLINK \l "_Toc374604450" 3.5 Quantitative data collection - Survey method PAGEREF _Toc374604450 \h 112 HYPERLINK \l "_Toc374604451" 3.6 Qualitative data collection - Interviews PAGEREF _Toc374604451 \h 117 HYPERLINK \l "_Toc374604452" 3.7Pilot study PAGEREF _Toc374604452 \h 118 HYPERLINK \l "_Toc374604453" 3.8 Operationalization of variables PAGEREF _Toc374604453 \h 119 HYPERLINK \l "_Toc374604454" 3.9Quantitative data analysis PAGEREF _Toc 374604454 \h 122 HYPERLINK \l "_Toc374604455" 3.10 Validity in quantitative research PAGEREF _Toc374604455 \h 133 HYPERLINK \l "_Toc374604456" 3.11Reliability of the survey instrument PAGEREF _Toc374604456 \h 135 HYPERLINK \l "_Toc374604457" 3.12 Qualitative data analysis PAGEREF _Toc374604457 \h 136 HYPERLINK \l "_Toc374604458" 3.13Trustworthiness of qualitative research PAGEREF _Toc374604458 \h 138 HYPERLINK \l "_Toc374604459" 3.14 Research Ethics PAGEREF _Toc374604459 \h 141 HYPERLINK \l "_Toc374604460" References PAGEREF _Toc374604460 \h 144CHAPTER I: INTRODUCTION1.0 Overview In this introductory chapter, the background situates this research within literature by providing information on the multifaceted nature of e-commerce and its benefits to firms, its place in the global economy, and the impact of the digital divide on e-commerce in least developed countries. Furthermore, this section presents the research setting fo r the study by examining the demography, culture, economy, and ICT sector in Yemen. After presenting this background information, the next section discussed is the problem statement that identifies the gap in literature that warrants the examination of this research topic. This is followed by highlighting the research questions and aims of the research. Moreover, the significance of the study to theory and organizational practice is described. The next section of this chapter defines the terms that are used in this study followed by a presentation of the overall organization of the entire study.1.1 Background of the StudyE-commerce is defi...
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